Program Design, Coaching & The Business of Coaching

Join Luka Hocevar for 1-day immersive workshop at VigorGround.

Part 1 - Program Design & Coaching (10:00h – 12:30h)

• The simple assessment and strategy session framework that builds trust, gets potential clients to "buy in" and invest in your training, and then helps you create a customized program
• How Luka views program design for most general population clients and WHY he writes the programs the way he does (and its brought us a lot of success over the last 17-years)
• The step-by-step process of designing high quality, individualized programs, fast!
• Templates for 1-4x a week training along with which one to choose, when, and how.
• The coaching habits of elite trainers that stand out in any industry (the checklist Luka use and one he have shared with pro organizations in the MLB & NFL).
• A year's worth of fat loss, strength set and rep schemes, along with 5 different clients templates.

Part 2 - The Business Of Coaching; How To Grow Your Training Business (13:00h – 15:30h)

• The perfect business/perfect life plan (what type of coaching business do you ACTUALLY want to build).
• The fundamental principles of marketing that every coach should do daily, weekly, and monthly.
• Simple, low hanging fruit strategies to get more clients now (that most coaches don't do).
• Creating an irresistible offer for your business that attracts the right type of clients.
• How to get more leads to come in and sign up with you (the follow up framework that does the work for you).
• What actually matters when it comes to content creation for a coach; the 4-stages of social media content (it's now what you think and most coaches get this wrong).
• The scorecard that every coach has to have (a 1-page view and health of your business) and check on the daily.
• Why you have to change your pricing to make it in the long run (and how to do it).
• And much more...

A bonus AMA (Ask Me Anything) Q&A session at the end where Luka will answer any questions.

Luka is the founder and owner of Vigor Ground Fitness and Performance in Seattle, WA, recognized as a leader in coaching nationwide. He is also the creator of the Vigor Ground Fitness and Business Summit, one of the industry's most respected educational events for coaches and gym owners.

Luka has personally coached over 3,000 clients — from elite professional athletes in the NBA, NFL, UFC, and MLB, to college and high school athletes, rehab patients with a wide variety of injuries and conditions, and everyday clients striving to look, feel, and perform better.

Luka and Vigor Ground Fitness and Performance have been featured in Men's Health, Stack Magazine, Onnit Magazine, Entrepreneur Magazine, HBO Real Sports, and Precision Nutrition, as well as on CBS, FOX, USA Today, ABC, and KING 5's New Day NW as Seattle's top fitness expert.